According to the related link, Google is trying to stop people from using its name as a generic verb in phrases it says are potentially damaging to the brand.
Well, officially, f*ck you Google. So much for "do no evil". If your name is in the dictionary, that can only help build your brand. Stop being so damn corporate.
Oh, and another thing, I read that major Google shareholders have cashed in around $7bn but NOT put the money back into the company, or any other company. Curious? That's 9 people walking around with $7bn in cash. I want some. Larry and Sergey have around $2bn each.